Dr. Sarah Brouillette Publishes Post About the Rise of the Tradwife in Social Media
Coauthored with Astrid Lorange, a Senior Lecturer in the School of Art & Design at the University of New South Wales. Titled “From Scratch,” it offers an explanation of the rise of the “tradwife” — a popular social media figure who embodies an idealized aesthetic of wifehood, and who positions her lifestyle as a return to traditional gender roles within sanctified nuclear families.
From Scratch
Recent months have seen the inexorable rise of the tradwife: the social media influencer who embodies an idealized aesthetic of wifehood. Sarah Brouillette and Astrid Lorange draw up a morbid symptomology of the new anti-feminism.

‘Mabel and I were craving graham crackers and milk,’ the caption reads. ‘So we made sourdough graham crackers and dipped them in fresh milk. It was just what we needed!’
The video shows a woman in a large cottage-style kitchen rolling out dough, sectioning it, and pricking it with a fork. She wears a white peasant dress, her long blond hair tied back. Attached to her is a newborn baby in a sling. Toddler Mabel is beside her. The milk comes from their own cows. They drink it from jam jars, and eat the crackers fresh from the oven, straight off the baking tray. The scene is perfectly lit. There is more than one camera angle. Seamless editing brings the runtime down to a consumable 44 seconds.