Archives: Department of University Communications
Tuesday, January 19, 2016
Tools: How to make research relevant to the media
by Amy Richardson, CFICE Communications RA You’re an academic who’s uncovered groundbreaking research after years of testing. You know the topic inside and out; you’re the expert. A news agency calls you to talk about your findings and you couldn’t be more excited. While conducting the pre-interview, they ask you to simplify the complex...