Collect and analyze external published information
- Collect external published information (e.g., business publications, trade magazines, association newsletters) related to the process and/or policy being benchmarking
- Summarize and analyze external published information collected
- Identify opportunities to improve the process and/or policy being benchmarked
- Select and contact potential Benchmarking Partners
Collect and analyze external original research data
- Obtain information from experts in the field (e.g., consultants, professional associations, universities, research organizations, authors)
- Exchange information with one or more Benchmarking Partners (e.g., surveys, telephone interviews, site visits)
- Compare external data collected to the internal data collected
- Identify opportunities for improvement by determining where the performance of the Benchmarking Partner’s process and/or policy is superior
- Evaluate each opportunity for improvement to determine if it would have a positive impact on either the organization or the customers
- List the root cause for each opportunity for improvement that has been identified
- Review the list of root causes to identify potential changes required to improve performance
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