One of the world’s most significant corporate archival collections has now become among the most accessible and dynamic, with digitization that offers new public glimpses into 170 years of history in Canada.
Matt Bellamy, a Carleton University historian specializing in Canadian corporate and consumer history who has studied the Labatt archives extensively, said beer is a cultural force in Canada – nowhere more pronounced than at Labatt, where the company’s founding pre-dated Confederation by 20 years. “Trends in Canada parallel those at Labatt. When you examine the cultural, sports and marketing history of Labatt, you’re also gaining key insights into what defines Canada. This collection beautifully captures time in a bottle.”
Read more about the collection online.