Student Life Marketing Support
Marketing campaigns will vary depending on size and scope of program. For marketing purposes, Student Life programming is categorized as a Flagship Program, Recruitment, Event, or Service Awareness. Please see details on each of the categories below, including information on what a marketing campaign will look like for your programming.
Please note that our Social Media Calendar is planned within 1 month of advance, so we appreciate your promptness when creating a new marketing request.
- Flagship Programs and Recruitment – at least a month of advance is required
- Events and Service Awareness – 5 to 10 business days to deliver materials
Table of Contents
Flagship Program
Examples: Fall O, Pride Festival, SOAR
Stakeholders must meet with Digital Content and Activities Coordinator at least a month before promotion starts to decide on timeline that works for the team.
| Asset | Promotion Timeline |
| Poster (11×17) | At least a month before the event |
| Instagram Post/Reel | At least a month before the event |
| Instagram Testimonial Video | TBD (if stakeholder has talent available) |
| YouTube Video | TBD (dependent on student staff and talent availability) |
| Instagram Story | Two weeks before the event |
| Instagram Story | A day before the event |
| Instagram Story | Live posting during event, dependent on student staff availability |
| Instagram Post/Reel | Recap one to two days after event, dependent on content captured |
Please note that any Instagram Reels that are created will also be shared on our TikTok account.
Recruitment
Examples: Exchange, ASB, FYC, ISSO volunteers, Fall O volunteers
The marketing timeline should follow the dates for applications opening and closing. Stakeholders must meet with Digital Content and Activities Coordinator at least a month before promotion starts to decide on timeline that works for the team.
| Asset | Promotion Timeline |
| Poster (11×17) | At least a month before the deadline |
| Instagram Post/Reel | At least a month before the deadline |
| Instagram Testimonial Video | TBD (if stakeholder has talent available) |
| Instagram Story | Two weeks before the deadline |
| Instagram Story | A day before the deadline |
Please note that any Instagram Reels that are created will also be shared on our TikTok account.
Event
Examples: CAB, Immigration Q&As, Global Café
These are events with less than 100 participants. A bundled strategy may be used, where events are listed and promoted together.
| Asset | Promotion Timeline |
| Poster (11×17) | Within 5-10 business days of request, if applicable |
| Instagram Post/Reel | A week before the event |
| Instagram Story | A day before the event |
| Instagram Story | Live posting during the event, dependent on student staff availability |
| Instagram Post/Reel | Recap one to two days after, dependent on student staff availability |
Please note that any Instagram Reels that are created will also be shared on our TikTok account.
Service Awareness
Examples: UHIP, CCR, Scholarships
| Asset | Promotion Timeline |
| Poster (11×17) | Within 5-10 business days of request, if applicable |
| Instagram Story | Within 5-10 business days of request |
Accessibility Icons:
All requests will require the stakeholder to indicate which Accessibility Icons are relevant for their event/program. The accessibility icon toolkit was created in partnership and consultation with the Paul Menton Centre to provide event planners with accessibility indicators to use within their event planning and communications to allow students to navigate events more effectively. These icons are used within the Student Life team in all events and communications.