To highlight why AI is becoming widely used in market research, consider that there were 4.95 billion active internet users in 2022. Each day, these users tweeted 650 million times, had over 300 million meetings on Zoom, posted 350 million photos to Facebook, and viewed 6,000 to 10,000 ads.

In total, it is estimated that humans produced and consumed 94 zettabytes of data last year. To put it another way, this means about three million gigabytes of data were created and processed every second! Since AI is the best tool to explore this sea of information, market research companies are being compelled to adopt the technology.

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