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Identity, Images and Impact: The Role of Local Candidate Identity, Media Representations and Voter Affinity in Canadian Federal Elections

November 23, 2023 at 2:30 PM to 4:00 PM

Location: Dean’s Boardroom (Loeb D382) in the FPA Dean’s Office (Loeb D391) Loeb Building

Bell Chair Lecture
“Identity, Images and Impact: The Role of Local Candidate Identity, Media Representations and Voter Affinity in Canadian Federal Elections”
Dr. Joanna Everitt, University of New Brunswick (Saint John)

This talk focuses on a program of research that examines how candidate self-presentation choices and media coverage affect the extent to which the presence of local candidates from underrepresented groups mobilizes voters who share their identities. Employing diverse research methodologies this research explores how candidates who are women, sexual minorities, racialized or Indigenous draw on their identities to appeal to voters, how the media cover these candidates’ identities and how voter affinities with these candidates have the potential to reduce trend of declining political engagement, turnout, and growing lack of trust in political institutions.

photo of Joanna EverittJOANNA EVERITT is a Professor of Political Science at the University of New Brunswick in Saint John and the past president of the Canadian Political Science Association. In 2022 she was recognized as a University of New Brunswick Research Scholar (2022-2024). She is the former Director of the UNB Urban and Community Studies Institute (2018-21) and the former Dean of Arts at UNB Saint John (2008-2018). In 2022 she was a senior visiting fellow with the Electoral Integrity Project run out of Queen’s University and the University of West Anglia. She specializes in Canadian politics, gender and public opinion, media and politics, leadership evaluations, identity politics, and voting behavior in Canada. She is the co- editor of The Palgrave Handbook of Gender, Sexuality and Politics in Canada (Palgrave McMillian, 2020), Gendered Mediation: Identity and Image Making in Canadian Politics (UBC Press, 2019), and The Blueprint: Conservative parties and their impact on Canadian politics (University of Toronto Press, 2017), and is co-author of Dominance and Decline: Making Sense of Recent Canadian Elections (University of Toronto Press, 2012). She has also published over 60 articles in national and international journals and edited collections.