Department:School of Journalism and Communication


Josh Greenberg, Ph.D., is Professor of Communication and Media Studies and Director of the School of Journalism and Communication. His research examines media coverage of outbreaks and infectious disease risks; public risk perceptions of vaccination; the risk communication activities and strategies of key public health agencies and organizations; and the impact of technology change on public health communication. He is currently starting a new project with Dr. Charlene Elliott (University of Calgary) examining youth risk perceptions of cannabis edibles.

Professor Greenberg sits on the editorial boards of the Canadian Journal of Communication and Journal of Professional Communication. He is an advisory board member of Evidence for Democracy and The Warning Project, and is on the organizing committee of the Canadian Health Adaptations Innovations Mobilization Centre. He has provided strategic advice to numerous international and Canadian public health organizations, including The World Health Organization, National Academies of Sciences, Engineering and Medicine, and Public Health Agency of Canada. Professor Greenberg is a regular media commentator in his areas of expertise.

Recent Peer-Reviewed Publications

  • G. Capurro, J. Greenberg, E. Dubé and M. Driedger. 2018. “Measles, Moral Regulation and the Social Construction of Risk: Media Narratives of ‘Anti-Vaxxers’ and the 2015 Disneyland Outbreak.” Canadian Journal of Sociology, 43(1): 25-47.
  • J. Greenberg, E. Dubé and M. Driedger. 2017. “Vaccine Hesitancy: In Search of the Risk Communication Comfort Zone.” PLoS Currents, March 3. DOI: 10.1371/currents.outbreaks.0561a011117a1d1f9596e8690b.
  • J. Greenberg. 2017. Book Review of Charles L. Briggs and Daniel C. Hallin, Making Health Public: How News Coverage Is Remaking Media, Medicine and Contemporary Life (London: Routledge, 2016). Medical Anthropology Quarterly, 25 May.
  • J. Greenberg and T. Joseph Scanlon. 2016. “Old Media, New Media, and the Complex Story of Disasters.” Oxford Research Encyclopedia of Natural Hazard Science. DOI: 10.1093/acrefore/9780199389407.013.21
  • J. Greenberg. 2016. “Celebrity Science: A Response to Declan Fahy and Timothy Caulfield.” Issues in Science and Technology, 33(1) [Link here].
  • C. Elliott and J. Greenberg. 2016. “Communication, Crisis, and Contaminated Meat: A Tale of Two Food Scares.” How Canadians Communicate About Food. Calgary, AB: Athabasca University Press.

Other Publications

  • J. Greenberg and J. Rainford. 2018. “Hard Work Ahead on New emergency Alert System.” Policy Options, May 2 [Link here].
  • J. Rainford and J. Greenberg. 2018. “A Teachable Moment in the Hawaii False Alarm.” Policy Options, January 23 [Link here].
  • J. Smith and J. Greenberg. 2017. Preparing Airports for Communicable Diseases on Arriving Flights. Report for Transportation Safety Board (Airport Cooperative Research Program). National Academies of Sciences, Engineering & Medicine. [Link here].
  • J. Greenberg and J. Rainford. 2016. Hurricane Matthew and the Problem of Communicating Fear.” Policy Options, October 12 [Link here].
  • J. Greenberg. 2016. “Zika Virus: Communicating an Evolving Health Risk.” Policy Options, February 16 [Link here].
  • J. Greenberg and J. Rainford. 2016. “Uncertainty Management: Communicating the Zika Risk.” Policy Options, January 28 [Link here].

Graduate Student Supervision

Professor Greenberg has supervised numerous MA and PhD students with wide ranging interests: risk and crisis communication, health communication, media and social movements, surveillance, media representations of public policy, and development communication. In 2010 he received a Carleton University Graduate Mentoring Award in recognition of his contributions to graduate supervision.