Photo of Turcotte, André

André Turcotte

Associate Professor
Phone:613-520-2600, ext. 7421
Building:Richcraft Hall, Room 2307
Department:School of Journalism and Communication


Dr. André Turcotte is Associate Professor at Carleton University’s School of Journalism and Communication. He also teaches in the Riddell Graduate Program in Political Management. He lectures in research methods, political communication and public opinion research.

André brings a combination of academic expertise and practical experience to the School. Over the years, he has provided public opinion research advice to many federal and provincial political parties; several of Canada’s leading private sector firms as well as numerous government organizations. His advice is focused on integrating advanced quantitative and qualitative approaches to isolate key public opinion trends with the aim to implement specific corporate or communication strategies. Among the organizations that have benefited from his expertise are the State Department (USIA), OCUFA, Holiday Inn, Sprint Canada, the Royal Bank of Canada, CIBC, Labatt’s, Levi’s, Pizza Pizza, Kraft Foods, Volkswagen, Guinness, The Sports Network (TSN), Headline Sports, Showcase Television, the Discovery Channel, Rogers SportsNet, the CBC, and the Ontario government.

Current Research Projects

The second edition of Dynasties and Interludes: Past and Present in Canadian Federal Elections, co-authored with Lawrence LeDuc, Jon Pammett, and Judith Mackenzie, (UPCOMING 2016)

A chapter entitled “Permanent Polling” to be published in the upcoming peer-review book by Alex Marland, Thierry Giasson and Anna Esselment tentatively entitled “The Permanent Campaign in Canada” (to be published by UBC Press in 2017.)

A peer-reviewed journal article in The Journal of Political Marketing entitled “E-politicking in Europe” written in collaboration with Dr. Vincent Raynauld (target 2016)

A book project entitled “Economic Voting in Canada, 1988-2015”

A chapter entitled “Beyond Market Intelligence”” to be published in the upcoming peer-review book by Mireille Lalancette, Vincent Raynauld, and Erin Crandall entitled What’s #Trending In Canadian Political Communication?Digital Media and Transformation of the Public Sphere within the UBC Press series Communication, Strategy and Politics (target 2017)

A chapter entitled “A Debate About the Debates”: in the peer-review book by Jon Pammett and Chris Dornan entitled “The Canadian Federal Election of 2015” (Dundurn, 2016)

A Sample of Recent Publications

“Boutique Populism” (main author) with Vincent Raynauld, in Jennifer Lees-Marshment et al., Political Marketing in the US, (New York: Routledge, 2014).

Aboriginal-Canadians and Energy Literacy, (main author), with Michal Moore and Jennifer Winter, SPP Research Papers, Vol. 7, Issue 3, January 2014.

Energy and Energy Literacy in Canada: A Survey of Business and Policy Leadership, with Michal Moore, Jennifer Winter and P. Bernard Walp, SPP Research Papers, Vol. 6, Issue 10, February 2013.

“Energy Literacy in Canada,” (main author) with Michal Moore and Jennifer Winter, SPP Research Papers, Vol. 5, Issue 32, October 2012.

“Market Intelligence in Canadian Politics: The Conservative Resurrection” in Jennifer Lees-Marshment et al. eds., Political Marketing in Canada: The Practice of Political Marketing and how it is Changing Canadian Democracy, UBC Press. (2011)

“Polling as Modern Alchemy: Measuring Public Opinion in Canadian Elections,” in Heather MacIvor,ed., Elections, Toronto: Emond Montgomery Publications. 2010, pp. 199-217.

“After 56 Days – The Verdict” in Pammett, Jon, and Dornan, Christopher, eds., The Canadian General Election of 2006, Toronto: The Dundurn Group, 2006, pp. 283-303.

Conference Papers

“Energy Literacy in Canada” Positive Energy Conference, University of Ottawa, March 5th. 2015.

“Warning: Hazardous Materials,” U of C School of Public Policy Lecture, March 24th, 2015.

“Permanent Polling” with Simon Vodrey, CPSA Conference, June 4th, 2015.

“E-politicking 3.0 in Europe” IPSA Conference, July 21st, 2014

“E-politicking 3.0 in Europe: A Look at the 2013 Norwegian parliamentary elections,’ CPSA Conference, May 27-29, 2014

“No Sale: The Consequences of Retail Politics for Youth Voter Turnout,” CPSA Conference, June 4-6, 2013.

“Market Intelligence in Canadian Elections”, CPSA Conference, June 1, 2010

Recent Doctoral Thesis Supervision

William Fox – Lazarsfeld, Merton and Markets: Case Studies of Media Effects Theories As Applied to Financial Reporting and Financial Markets. (SENATE MEDAL NOMINATION)

Vincent Raynauld – “The perfect political storm? The Tea Party movement, the redefinition of the digital political mediascape and the birth of online politicking 3.0” (SENATE MEDAL WINNER)