Building:Richcraft Hall, Room 4317
Department:School of Journalism and Communication


Irena Knezevic studies communication, culture, and health. She is especially interested in food systems, food labelling, health communication and advertising, health equity, informal economy in everyday practices, and the discourse of food and health regulations.

Current Projects

Making Data Matter: Analyzing the material effects of big data use in the agri-food sector (Co-applicant, with Dr. Kelly Bronson, St. Thomas University) – funded by the Social Sciences and Humanities Research Council, Insight Development Grant (2016-2018)

Food: Locally Embedded, Globally Engaged (Co-applicant, with Dr. Alison Blay-Palmer, Wilfrid Laurier University) – funded by the Social Sciences and Humanities Research Council, Partnership Grant (2015-2020)

The social economy of food: Informal, under-recognized contributions to community prosperity and resilience (Co-applicant, with Dr. Alison Blay-Palmer, Wilfrid Laurier University) – funded by the Social Sciences and Humanities Research Council, Insight Grant (2014-2018)

Project SOIL: Shared Opportunities on Institutional Lands (Co-Investigator with Dr. Phil Mount, Wilfrid Laurier University – funded by Ontario Ministry of Agriculture and Food, and Ministry of Rural Affairs, New Directions Research Program (2013-2016)

Recent Publications

Knezevic, I., A. Blay Palmer, C. Levkoe, P. Mount, and E. Nelson (Eds.). (2017). Nourishing Communities: From Fractured Food Systems to Transformative Pathways. New York: Springer.

Dobson, K., & I. Knezevic. (2017). ‘Liking and Sharing’ the stigmatization of poverty and social welfare: Representations of poverty and welfare through Internet memes on social media. tripleC: Communication, Capitalism & Critique, 15 (2), 777-795.

Frangos, M., T. Garvey and I. Knezevic. (2017). Infrastructuring Place: Citizen-led Placemaking and the Commons. The Design Journal: An International Journal for All Aspects of Design, 20 (sup1: Design for Next: Proceedings of the 12th European Academy of Design Conference, Sapienza University of Rome, 12-14 April 2017), S3279-S.

Knezevic, I. (2016). Making wise food choices: Food labelling, advertising, and the challenge of becoming an informed eater. In Koc, M., J. Sumner and A. Winson (Eds), Food Studies: Critical Perspectives (2nd Ed.). Don Mills: Oxford University Press Canada, p. 139-152.

Knezevic, I., Mount, P. & Clement, C. (2016). Shared opportunities on institutional land: Improving health care environments through on-site food production. HERD: Health Environments Research & Design Journal, published online April 5, DOI: 10.1177/1937586716638101.

Bronson K. and I. Knezevic (2016). Perspective: Food Studies Scholars Can No Longer Ignore the Rise of Big Data, Canadian Food Studies, 3(1), 9-19.

Knezevic, I. (2015). Illicit food: Canadian food safety regulation and informal food economy, Critical Policy Studies. DOI: 10.1080/19460171.2015.1102750

Knezevic, I., H. Hunter, C. Watt, P. Williams, and B. Anderson. (2014). Food insecurity and participation: A critical discourse analysis. Critical Discourse Studies, 11 (2), 230-245.

Nelson, E., I. Knezevic, and K. Landman. (2013). The uneven geography of civic agriculture projects in southwestern Ontario. Local Environment, 18 (5), 557-567.