Thursday, March 9, 2023
New publication by PhD candidate Michael Campbell: Integrating AI into market research
To highlight why AI is becoming widely used in market research, consider that there were 4.95 billion active internet users in 2022. Each day, these users tweeted 650 million times, had over 300 million meetings on Zoom, posted 350 million photos to Facebook, and viewed 6,000 to 10,000 ads. In total, it is estimated that... More