Search Engine Optimization (SEO) is all about being found on google. SEO is super important because Google is how people find information.
In this workshop we’re going to:
- Use Google Analytics to see how much search traffic you are bringing in
- Learn about three key factors that influence SEO
- Use this information to improve the search results on key pages on your website
By the end of this workshop you will:
- Feel comfortable using Google Analytics to analyze search traffic coming to any page on your website
- Understand the key factors that influence SEO
- Have improved the SEO on a page on your website
- Have a checklist of things to do to optimize any page on your website
It’s really a talk/do workshop. Very hands on. We want to make sure that the time we spend here is of value.