Search Engine Optimization (SEO) is all about being found on google. SEO is super important because Google is how people find information.

In this workshop we’re going to:

  • Use Google Analytics to see how much search traffic you are bringing in
  • Learn about three key factors that influence SEO
  • Use this information to improve the search results on key pages on your website

Learning Objectives

By the end of this workshop you will:

  1. Feel comfortable using Google Analytics to analyze search traffic coming to any page on your website
  2. Understand the key factors that influence SEO
  3. Have improved the SEO on a page on your website
  4. Have a checklist of things to do to optimize any page on your website

It’s really a talk/do workshop.  Very hands on.  We want to make sure that the time we spend here is of value.