By the end of this module, you will:
- Have an idea of how much content your website holds
- Identify your most important pages
Estimated time to complete: 15 minutes
As the last module showed, content is an important part in fulfilling your website’s purpose. While it’s probably out of the scope of a site review to go through every word on your website, there are some high-level review tasks that can help you clean up your site’s content.
In the back end of your website, check how much content you actually have. Websites can easily grow quite large and sometimes older pages push out newer pages in search. Also, the more content you have, the more work it is to manage. There may be some old pages or posts that you can delete.
To do this, go to the back-end of your website and hover over a content type (such as pages) in the side menu and click “All [content type]”
From here, you can get an idea of how much content you have on your site. While there is no one-size-fits-all approach to exactly how much content (for example, pages) is just right, it’s a good idea to have both enough pages to house all your content comfortably (you don’t want unnecessarily long pages) and little enough content that users aren’t lost in. Use your best judgment (and maybe that of a few coworkers) to determine if you have too much or too little content.
Another step to managing your content is to delete any test pages or pages that are blank. These can build up as a site gets older and deleting them every once in a while can help clean up your site. Remember to repeat this process for news posts, events, people, etc.
Write down the titles of some pages you consider to be vital to your website’s purpose. To help you do this, try to match up your list of website goals to pages that fulfill these goals. This list will be useful for the next step: taking a look at your analytics.
If you have not already done so, delete your blank and test pages. You can also set criteria for deleting outdated content (ex. any post older than 3 years can be removed).