• Short first sentence
  • Short paragraphs
  • Lots of headings to break up content (one subheading per 200 words)
  • Valuable and substantial content. (This may mean a longer post. Aim for 600 words.)


  • Page title
  • Headings
  • First paragraph
  • Image alt tags
  • Anchor text for links
  • Throughout content
  • URL
  • Meta description (YOAST)


  • Links within your page
  • Link to others within your page content
  • Look for opportunities for people to link to you
  • Call to action