Engagement

  • Short first sentence
  • Short paragraphs
  • Lots of headings to break up content (one subheading per 200 words)
  • Valuable and substantial content. (This may mean a longer post. Aim for 600 words.)

Keywords

  • Page title
  • Headings
  • First paragraph
  • Image alt tags
  • Anchor text for links
  • Throughout content
  • URL
  • Meta description (YOAST)

Links

  • Links within your page
  • Link to others within your page content
  • Look for opportunities for people to link to you
  • Call to action

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Short URL: https://carleton.ca/webworkshops/?p=6936