What is SEO?
SEO stands for Search Engine Optimization which basically means optimizing your website so that you can not only be found on Google, but come up high in the search ranking.
How it works:
Google’s algorithm is extremely complex and top secret. And it changes regularly so that people can’t crack it and trick the system.
Key factors that influence SEO:
- Backend stuff (loading speed, mobile friendliness, security, plugins, and xml sitemap)
- Engagement
- Keywords
- Links
What you do with your content can greatly influence your search engine referrals.