A man holds aloft a newspaper which declares "We win!" while other men raise their drinks in celebration.

The alt text for this image reads “A man holds aloft a newspaper which declares “We win!” while other men raise their drinks in celebration.

(This is an example of an image where, although it conveys text – the newspaper headline – its use is justified because the point of the photo is the newspaper being held aloft in celebration.)

This is also a good example where a caption could be instead of alt text. A general principle is to use a caption if the alt text has to go beyond 100 characters in order to convey what is happening in the photo.

A man holds a newspaper aloft, with the headline, “WE WIN”, while other men toast with glasses of beer. This marks the Boston Braves clinching of the NL Pennant. The date is September 29, 1948.

The above image has a caption that will be read either by the person or by a screenreader. Its alt text is alt=””.

By the way, a bad example using the same image would be this: